连这个小小的威胁，广告与电视广播公司还在进攻。

Advertisers and television networks have pushed back even against this puny threat.

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如今，从杂志出版商到付费电视广播商等内容所有者正在纳闷，他们为何要把一切寄托于单一的广告收入流。

Now content owners from magazine publishers to pay-television broadcasters are wondering why they put all their trust in a single advertising revenue stream.

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Google从一开始就支持该想法，其中包括发起了“解放电视广播”的广告活动。

Google has supported the idea from the beginning including running an AD campaign called "Free the Airwaves." Initially, they said.

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