用行为号召来明确地告诉他们我们希望他们做什么。
The call to action tells them exactly what we want them to do.
然而,我们可以用行为模式来加以解释:人们对某物的价值认识会受到他们是否拥有此物的影响,因为在得失相当的情况下,人们对失去的害怕甚于对得到的喜爱。
But it can be explained by behavioural models in which the value people attach to objects is affected by what they already have, and people abhor losses more than they like equivalent gains.
这两位学者用一系列的行为研究表明,最能获得回报的花钱方式可能是违反直觉的。
These two academics use an array of behavioral research to show that the most rewarding ways to spend money can be counterintuitive.
So, I use the word colony because that's what we have for all such establishments of the kind we're talking about.
所以我之所以用殖民地这个词,是因为描述这种扩张行为我们只有这个词
These joint undertakings are like,well, you might think of them analogous to playing chamber music with a string quartet.
这种共同行为,就像是用弦乐四重奏演奏室内乐。
The most altruistic behavior of all, giving your life to help another, can be explained in cold-blooded evolutionary terms.
最利他的行为,就是为他人牺牲自己,这也可以用毫无人情味的进化论来解释。
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