台湾的LOHAS行销目前做的堪称完善的是7 - 11，从2006年的“简单生活节”开始，7 - 11便展开了LOHAS生活提案的企画，因此本研究将7 - 11作为研究案例。

In Taiwan, 7-11 has the most complete marketing plan of LOHAS, it starts from the event "Simple Life" in 2006. Thus, this research takes 7-11 as an example.

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实际上，这个提案关注的是生活在更新世时期的巨型动物的一个特定子集。

Actually, the proposal focuses on a particular subset of megafauna, the kind that lived during the Pleistocene epoch.

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我们那么激烈所争论的大多数提案将对我们的生活方式只有很微小的影响，尤其是与我们如此特意所忽视的种族的、地区的和社会的差异相比。

Most of the proposals we argue about so ferociously will have only marginal effects on how we live, especially compared with the ethnic, regional and social differences that we so studiously ignore.

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