来自于波士顿矩阵模型，指那些在成熟市场已经取得可观市场份额，利润丰厚稳定的公司。
医学患者是重要的现金牛。
德国，法兰克福：证券交易所，达克斯指数，德国股票价格指数牌前面的吉祥物——现金牛。
Frankfurt, Germany: Cash-Cow, a mascot, in front of the German share price index board, the Dax, at the stock exchange.
此外一些公司错误判断了产业成熟的时机，这使他们误将明星业务视作现金牛，电子消费品便是其中一例。
This may lead them to decide that businesses are to be treated as cash cows when they are in fact stars. One such industry was consumer electronics.
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