在其中一个Tostitos的广告中一名年轻女子在商店里在阅读另一个玉米片产品包装背面的配料表。
In one Tostitos spot, a young woman at the grocery store reads the ingredients on the back of a bag of another brand of tortilla chips.
包装的作用涉及建立品牌时,外表的作用举足轻重——不论该产品是玉米片还是计算机。
Packaging. When it comes to branding, appearances count whether it's corn flakes or computers.
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