生产同类产品的不同厂家，为说服顾客购买有他们自己独特商标的商品，竞争异常激烈。
There is great competition between different manufacturers of the same kind of product to persuade customers to buy their own particular brand.
像其它品牌一样，百威因其独特的啤酒和商标而著名，自从1876年以来，其商标和啤酒大体上保持不变。
Like other beers, Budweiser is known for its distinctive bottle and label, both of which remained largely unchanged since 1876.
它要求商标标识设计独特，方便识别，方便传播。
The trademark should have a unique design and be easy to identify and convenient to propagate.
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