汉斯·里格尔在德国波恩发明狗熊橡皮糖。
The gummi bear was invented in Bonn, Germany by Hans Riegel.
亲戚、邻居们，说他是狗熊掰棒子，他也根本听不进去。
His relatives and neighbours sneered at him, saying that he would never be able to learn anything.
但网络、互联网论坛和社交网站的出现，却让口碑拥有了以惊人的速度将一个产品从全球英雄变成狗熊的能力。
But the advent of the web, internet forums and social networking sites has given WOM the power to turn a product from global hero to zero with frightening speed.
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