提供便宜的食品，他们需要抛开中间商，直接和农民交易并建立物流链。
To offer cheaper food, they will need to bypass the middle men, deal directly with farmers and build logistics chains.
条形码作为自动识别技术的先行者因为其价格便宜，目前在整个物流领域被广泛采用。
Bar code, as the forthgoer of the auto-reorganization, is widely used in all the industries for its low cost.
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