媒体行业中众多表现最优的公司及近年来最热门的股票都依赖订阅服务，如英国天空广播公司（BSkyB）发现通信公司（Discovery Communications），美国娱乐和体育电视台（ESPN）和网飞公司（Netflix）。
BSkyB, Discovery Communications, ESPN, Netflix: many of the media industry’s best-performing companies and hottest stocks of recent years rely on subscriptions.
经纪人们可能在为股民做推荐时下意识的去宠幸一些热门股票，因为他们相信股民也会钟情于这类股票。
Brokers may subconsciously favour "hot stocks" when making recommendations, since they believe clients will also favour such shares.
相反，过去的经验告诉我们，热门股票公司的收益和出售会继续以比冷门股票公司更加快的速度增长。
On the contrary the historical pattern is for glamour stocks’ earnings and sales to continue growing faster than those of out-of-favor companies like Cisco.
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