利用价值工程(VE)的思想提出了在协同产品商务环境下的客户满意度评价模型,研究了价格响应策略。
Illuminated by the thought of VE (Value Engineering), the model describing the degree of the customer's satisfaction is presented, as well as the strategy of price respond.
根据营销策略的指导思想,提出了以下策略:顾客满意策略、产品策略、价格策略、渠道策略、促销策略。
According to the theory, the following strategies were put forward: the satisfaction of customers' strategy, products strategy, price strategy, channel strategy, and sales promotion sales strategy.
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