深度营销,就是建立在互联网基础上,以企业和顾客之间的深度沟通、认同为目标,从关心人的显性需求转向关心人的隐性需求的一种新型的、互动的、更加人性化的营销新模式、新观念。
Based on synergy theory, the definition and classification of synergistic marketing are described in detail. Farther, the differences between synergistic marketing, strategic alliances, integrated marketing and deep marketing are expatiated in the paper.
本文基于协同理论,对协同营销的定义与分类进行了详细的描述,并对协同营销、战略联盟、整合营销及深度营销的概念和研究视角进行对比分析,以建立对协同营销更加全面立体的认识。
参考来源 - 我国大型商业银行协同营销模式构建·2,447,543篇论文数据,部分数据来源于NoteExpress
最后通过描述燕京啤酒采取这两种模式的具体过程及相关的数据,对比分析了深度营销和协同营销的区别、联系。
Finally, we find the correlation by comparing to these two patterns through describing the processes which Yanjing beer respectively adopt the pattern and analyze relative data.
我们教他们调研,目标机构,深度访问,”海切说,他是~~~的营销学教授,“这将是个低成本高质量的方法.”
We teach them survey, focus groups, in-depth interviews, " says Hai Che, marketing professor at UC Berkeley's Haas School of Business. "That can be a high-quality but low-cost method."
自有品牌战略的出现使得零售营销的战略和战术在广度和深度上不断进行变革。
Appearance of private brand strategy causes retail marketing strategy and tactics to carry through transforming uninterrupted in span and depth.
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