在过去的几个月里，在媒体顾问的帮助下，它一直在努力工作，以淡化其轻松愉快的印象，打造更学术化、更严肃的形象。
Over the past few months, it has been working hard, with the help of media consultants, to play down its cosy reputation in favour of something more academic and serious.
你在下面可以看到，这里我们正在添加一个从黑到白的梯度覆盖，在覆盖模式下淡化一点。
So as you can see below, here we're adding a Gradient Overlay from black to white, faded out a bit and on Overlay mode.
与此同时，保守党人也避免这个话题，以免勾起人们回想起他们以前“不友好党”的形象——在大卫·卡梅伦的领导下，这种形象已经基本被淡化了。
The Tories, meanwhile, avoid the subject for fear of reviving their old image as the "nasty party" -an image assiduously softened under the leadership of David Cameron.
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