服务性企业社会责任与顾客忠诚影响机制研究 关键词: 企业社会责任;消费者认同感;顾客忠诚 [gap=815]Key words: corporate social responsibility; consumer-company identification; customer loyalty
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对于土豆和优酷的好消息是我的研究表明消费者相当喜欢他们的服务并且对其广告的认同感也很好。
The good news about Tudou and Youku is that my firm's research suggests that consumers do love their services and do recall ads the ads they show fairly well.
同时，作者通过对书籍市场的反复调研，分析出各类图书的设计风格对消费者产生的认同感和购买欲之间所发挥的作用。
After frequent surveys of the book market, the author has discerned the effect of the sense of identification which arises from book designation style on the purchasing desire of the consumers.
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