此外，广告可以影响消费者的情绪，而这种情绪反过来又能影响消费者对产品的反应。

In addition, advertising can influence consumers' moods which, in turn, are capable of influencing consumer' reactions to products.

youdao

广告和包装是用来引起消费者好奇心的手段。

The advertisement and packaging are methods used to arouse consumers' curiosity.

youdao

怨恨和不信任往往会导致论证和反论证的结果，产生反效应，消费者会相信与广告主张截然相反的结论。

Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims.

youdao

So it's a tough economy and you'd say, "Well geez, I want to do a startup. Is there going to be an investment out there? Well geez, I want to sell to customers and they're going to need to buy equipment to do things, or geez I want to appeal to advertisers, and there's got to be a consumer demand out there."

因此经济愈发不景气，你们会说“天哪，我想要卷土重来,会有人给我投资吗？,我想向人们出售产品,他们会需要买些设备来做事的，哦天哪，我想向广告商招标，总会有消费者需求的“

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