作者比较消费者损失和基准得分之间的差额。

The authors calculated the additional loss each subject suffered in response to each price frame compared with the baseline case.

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很明显，一些虚假广告让消费者损失了很多钱。

Obviously, some false AD make consumers lose much money.

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这些措施应该阻止零售商的浪费行为，因为这些做法会导致基于化妆品特性的食品被拒绝，以及消费者过度购买造成的家庭损失。

These should discourage retailers from wasteful practices that lead to the rejection of food on the basis of cosmetic characteristics, and losses in the home due to excessive purchasing by consumers.

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