本文首先对品牌个性内涵、品牌个性的维度和品牌个性的消费者感知价值进行分析，说明品牌个性的重要性。
This article begins with the analysis of the contents, extra value of customer's feel of brand personality, which states importance of brand personality.
借助该模型，本文从更深层次分析了价格策略和价值公平感知对消费者忠诚度的影响。
With this model, the article make a deeper analysis of the strategy the value of a fair price perception of the impact of consumer loyalty.
消费者对产品消费价值的感知和评价是消费者选择行为的重要依据。
Consumer's perception and appraisal on product's consumption value are the important basis of their choice behavior.
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