影响消费者网上购物风险认知的因素，主要有网络使用经验、网上购物经历、产品知识、创新性等。
When consumers do their online shopping, such factor may influence their risk perception as Internet experience, online shopping experience, product knowledge and innovativeness.
三是消费者以往网络购物经验、以往经历的满意度及个人创新性与其网络购物认知密切相关。
Third, consumers'prior online shopping experience, their satisfactions and personal innovations are significantly related with their perceptions.
还有不仅技术创新，及防护工具安全性，寻求流行和外表美观的消费者需求的变化更加推动市场扩大。
Technological innovation, along with changing consumer need for protective equipment which combines safety with fashion and attractiveness is further estimated to augment market expansion.
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