如果消费者愿意(消费者似乎愿意)花更多钱购买具有健康功效的产品，则之前的努力便是值得的。

But it will be worthwhile if consumers prove willing, as they seem to be, to pay more for products with health benefits.

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购买之前做好功课。查看竞争者和消费者评价，来确保你被卖予的东西值得你为之所付出的。

Do your homework before buying. Check competitors and consumer reviews to make sure that what you're being sold is worth what you're paying for it.

youdao

有了这样的原则，消费者便可以把钱花在那些他们认为最值得购买的商品和服务上，从而也就决定了那些企业能继续生存。

Under this concept, consumers decide for themselves which companies will stay in business, voting with their dollars by spending on those businesses they consider most worthy.

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