所谓符号,是指能代表自身之外事物的事物,相当于A=B。A不仅仅是A本身,它还意味着它之外的另一个对象,即B。提到A,人们即能明白其所指的对象或意义B。对于消费的理解,是预先将消费现象设定为一个单面体,从单一的物质层面来认识消费行为。按照这样的认识方式,消费就是对物质财富的消耗,是为了生产和生活的需要而消耗的物质财富。符号消费并不神秘,人们在符号的解码中获得丰富的乐趣,满足生理和心理的需求。
In the context of consumption culture, Zhang and her works were integrated into a compact cultural text and successfully transferred to a hot consumption symbol.
在消费文化的现实语境中,张爱玲及其作品在传播中逐渐合为一个整体的文化文本,然后成功转化成了一个炙手可热的消费符号。
参考来源 - 消费文化语境中张爱玲及其作品传播现象的解读·2,447,543篇论文数据,部分数据来源于NoteExpress
消费者通过消费符号价值实现个人价值及其他价值体验,而资本通过操纵消费价值获得市场控制,创造无限的消费需求。
Consumers achieve their personal value; taste and other experience through consume value symbols. The capital who controls the market, creates consuming demand by manipulate the consumption value.
一旦你变成一种“符号”,符合所有消费者的期望将变得至关重要。
Once you become a "symbol," it's vital that you live up to all expectations.
“这些女性形象是一个我们这个消费时代的象征符号,”杨纳解释道,“(这些女人)被这种贪婪的以及过度物质化的生活方式所包围,她们看上去就是如此。”
"These women are a symbol of our era of consumption," Yang explains. "Enveloped in a lifestyle of greed and excessive materialism, these girls look alike."
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