没有人否认口碑拥有成就或毁灭一个新产品的强大力量,只要问问那些曾被消费者大肆抨击或赞扬的厂商,你自然就会明白。
There is no gainsaying the power of word of mouth to make or break a new product. Just ask those who have been on the receiving end of consumer brickbats or bouquets.
索尼曾经一段时间内在电器消费者中口碑相当不错,但是,目前这家公司已失去了它昔日的辉煌。
Sony was, at a time, the most well-known name in consumer electronics, but the company has lost its mojo.
然后,分析了网上口碑对消费者决策的影响。
Then, it analyzes the influences of online reputation on consumer's decision.
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