公关活动提高产品知名度、产品主要特点和优点，以及可购买的地点。

Public relations activities raise awareness of the product, its principal features and benefits, as well as where to buy it.

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去年该公司发起了一项营销活动，以提高资生堂品牌在海外市场的知名度。

Last year Shiseido launched a campaign to boost the visibility of the Shiseido brand in overseas markets.

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郑慧明称：“本公司在全球的品牌知名度已显著上升，”从营销活动之前的10%升至现在的40%。

"Our brand awareness globally has increased significantly" from 10 per cent before the campaign to 40 per cent now, said Mr Cheng.

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