美泰公司针对学龄前儿童的品牌费雪也推出了“TRIO”系列品牌的积木，标榜为有着“独特的click - and - snap”技术，但看起来很像乐高。

Fisher Price, Mattel's preschool brand, launched bricks called TRIO, which boast of a "unique click-and-snap" technology but look a lot like Lego.

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美泰赋予了芭比更加现代的外表和一系列时尚服饰，并且正在进行一项新的市场推广活动，迪克森形容该活动为“俗气、有趣、很酷”。

Mattel has given the doll a more modern look, a range of fashionable clothing and is running a new marketing campaign that Mr Dickson says is "kitschy, fun and cool".

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美泰公司平均每年要推出90组芭比系列娃娃，为使芭比更加人性化，美泰专门为她设计了朋友、家人，还有一个名叫肯尼的男友；

Mattel to launch an annual average of 90 groups Barbie doll to make more human Barbie Mattel designed specifically for her friends family and a boyfriend named Kenny;

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