Ford不仅在不同的地区出售不同的车，甚至还按当地的文化习俗来装配汽车，以及明确了大众化定制的概念——这对于消费者来说就像汉堡王的流程一样。

Ford not only offered different cars for different markets and assembled them according to local quirks, but also bought into the notion of mass customization - a Burger King for car buyers.

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很多美国人喜欢吃欧洲，亚洲和其它地区的特色料理，而且在全球分店里，麦当劳也在自己的汉堡里主动融入当地的特色。

Many Americans enjoy European, Asian and other ethnic foods.

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