尽管对于广告人来说这则消息振奋人心，Zenith Optimedia仍然希望这次的恢复可以勉为其难的和之前的广告花销的周期性回升比较。

Despite this encouraging news for AD men (and women), Zenith Optimedia still expects this recovery to compare poorly with previous cyclical upturns in advertising spending.

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这些激烈的时刻：公司为了争夺少见的顾客钞票，同时应付衰退，比较(或者攻击性)广告的数量正在增长。

These are heated times: the number of comparative (or "attack") advertisements is growing, as companies battle for scarce consumer dollars amid the recession.

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SAT的广告中写道：和高中等级比较，SAT是被最广泛应用的最有指引性的大学入学考试。

"The SAT is advertised as the one" most widely taken "and, combined with high school grades," the best predictor of college success.

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