比较广告在实践中已经成为竞争者广为采用的一种竞争方式,但作为规制市场主体竞争行为的反不正当竞争法却没有对此作出回应。
Comparative advertisement has become a competition form adopted by competitors in practice, but the anti-unhealthy competition law has not any response for it.
本部分就违法比较广告被认定为具体的不正当竞争行为进行了分析。
This part concretely analyzes how unlawful comparative advertising is considered as unfair competition behavior.
但其也有若干例外,主要包括比较广告、滑稽模仿及新闻报道或词典编纂等有正当理由时使用他人商标。
However, there are some exceptions to dilution, mainly including use of trademarks of the others in comparative advertisement, parody, news report and comment, lexicography with legal reasons.
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