巴西是热带气候,正如那些国家一样。
科特勒就不同意,正如后代的专家们,他认为地区与国家的差异跟以前一样重要,而且那些企业忽略了这些差异的重要性,就得自担风险。
Kotler disagreed with it, as have gurus from a later generation, arguing that regional and national differences remain as crucial as ever, and that companies ignore them at their peril.
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