面向高校大学生的媒体形式和针对高校大学生这一细分群体进行的市场推广活动。
校园广告热一方面实现了商家追求的经济利益，另一方面也是高等院校社会化的结果。
The popularity of campus advertisements, on one hand, demonstrates the merchants' pursue of economic interests. On the other hand, it is the consequence of socialization for colleges.
这是其中一个广告的样本标题，最近开始出现在常春藤联盟名校的校园内，如耶鲁大学和哈佛大学。
This is a sample heading from one of the ads, that has begun to appear at Ivy League schools such as Yale and Harvard.
这是一则广告的标题，最近开始出现在常春藤联盟名校的校园内，如耶鲁大学和哈佛大学。
This is a sample heading from one of the ads that has begun to appear at Ivy League schools such as Yale and Harvard.
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