媒体信息越丰富，平均质量就会急速降低，而有关质量的新的行业标准模型却在缓慢形成之中。
Whenever media become more abundant, average quality falls quickly, while new institutional models for quality arise slowly.
在所有渠道中提供一致的、丰富的酒店信息（Consistent Rich Content across all Channels）。 这对于你的在线营销的成功来说，仍是一个相当重要的标准。
Remember the 3 C’s – Consistent Rich Content (information) across all Channels: This is still a very important criterion for your online success.
SAP的技术人员通过培训用标准模版来编写每一个信息类别并且对于创建一致的相关信息信息经验丰富。
SAP's technical writers are trained in using standardized templates for each information class and experienced in creating consistent and relevant information.
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