然后，植入更多广告，比如本地广告。

And then stick some more advertising in there, likely of the local variety.

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本地广告行为的CPM千人成本因为所具有的定位本质而受到广告商的高度重视。

CPM rates for local advertising command a significant premium from advertisers because of their more targeted nature.

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另一方面，FourS quare面临的问题在于：本地广告主和用户热情不再。数据显示基于“签到”的服务总体上来说受欢迎度已经下降。

FourSquare, on the other hand, faces difficulties with local advertisers and Numbers that suggest check-in based services have lost overall popularity.

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