朝向反应，又称朝向反射（orientating reflex）由新异性强刺激引起机体的一种反射活动，表现为机体现行活动的突然中止，头面部甚至整个机体转向新异刺激发出的方向。通过眼、耳的感知过程探究新异刺激的性质及其对机体的意义。 朝向反应是非随意注意的生理基础。
对朝向反应的习惯化是一种注意抑制现象。
Habituation of the orienting response is a well-known phenomenon that has been suggested as the attentional inhibition mechanism.
此外，如果海龟处在磁场自然分布的任何一个地方，他们就会对磁场做出这样的反应，即，引导自己朝向捕食地点。
Moreover, turtles responded to the magnetic fields by orienting themselves in a direction that would have led them towards the capture site had they been where each magnetic field naturally occurs.
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