这样的机构一方面需要为股东寻求最大利润，同时另一方面要努力服务于公众利益，这本来就是两个对立的目的, 可能是根本就不可调和的。

Such entities seek maximum profit for shareholders while simultaneously striving to serve the public good—two opposing purposes that may be fundamentally irreconcilable.

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人物角色不仅使得设计方案能够更好地服务于真实使用者的需要，而且也使得设计方案对利益关系人更具有吸引力。

Not only do personas help make our design solutions better at serving real user needs, but they also make these solutions more compelling to stakeholders.

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