在这一扭曲的现代生活环境下，消费者开始不再满足于物质上的“使用”这一初级单纯的要求，而更多地追求一种精神上“享受”的高层次境界。

In the distortion modem living conditions, the consumers start no longer to satisfy with USING, which is the primary pure request, but more with ENJOYING, which reaches a higher level in spirit.

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