这个行业正在设法使自身形象更加吸引人。

The profession is trying to sex up its image.

《牛津词典》

个人技术确实比以往任何时候都更吸引人，毫无疑问，公司正在把他们的产品和服务设计得更加引人注目、吸引人心。

Personal technology is indeed more engaging than ever, and there's no doubt companies are engineering their products and services to be more compelling and attractive.

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