如果你知道客户群的媒介和信息搜集以及决策习惯，更别说他们那个群体特有的词汇库了，促销计划就很容易做。
Promotion planning is relatively easy when you know the media, information seeking and decision making habits of your customer base, not to mention the vocabulary unique to their segment.
这存在着许多预先努力，但不保证结果恰好适合你的需要，更别说清晰和结构良好了。
There’s a lot of up-front effort, and no guarantees that the results will even suit your needs, let alone be clean and well structured.
动物照片有时很难拍，因为它们不会在那静止不动，更别说有的动物甚至还会攻击你。
Animal photos sometimes are hard to capture, because they wont stay still nor some animals will even attacking you.
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