由于无形资产定价方法的特殊性——其转移价格很难找到可以比较的对象，所以其定价方法不同于实物的定价方法，做了单独的论述。
Because of the specialty of the pricing method of intangible assets, difficult to find a comparable transaction, the pricing method is different from the purchases or sales of goods.
薄利多销的定价策略不仅能使企业获得竞争优势，又可在赢利的同时提升企业形象，增加无形资产。
The SPQR strategy not only adds up to the company's competitiveness, but also enhance the image of the company while making profits, to increase intangible assets.
在这之后，把期权的B - S模型及二叉树模型应用于无形资产的价值评估中，并由此建立了无形资产的实物期权定价模型及其参数确定方法。
The B-S model and binary model are used in the evaluation of intangible asset and real option pricing model and identification of its parameters are formed accordingly.
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