文章认为旅游资源品牌化是使旅游资源形成独一无二的品牌识别和品牌特色，以便与竞争对手及其提供的产品与服务区别开来的过程。
Branding is a process creating unique brand recognition and brand characteristic, in order to distinguish from competitors and their products and services. This process is a kind of market behavior.
我们拥有的资深设计师、创意策划人员、专业项目管理人员，配合机械化的制作工厂为每一位客户提供独一无二的品牌体验。
Our team constitutes of senior designer, creative planner, professional project manager, who cooperate with production house seamlessly to offer every client with exclusive brand experience.
用黑人运动员一双有力的手拿着篮球的创意，简洁明了地表现了品牌人性化特征，赋予耐克独一无二的胜者形象。
The image of a black player with his powerful hand holding his basketball clearly tells the unparalleled victory, just like NIKE. Thus, NIKE is simply personalized as a winner.
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