全球化时代服务业的全球性竞争，使旅游服务企业在管理和服务模式上都将发生深刻变革。
Because of global competition in the global age, tourism enterprises will change profoundly in management and service model.
我想各位可能都从机场拿到过携程卡，在大家的概念中知道携程是个网站，但更重要的是携程是个旅游服务企业。
I think you may have from the airport to Ctrip card, everyone in the concept that carry Cheng is a web site, but more important is to carry Cheng is a tourist service company.
旅游服务质量是指旅游企业能满足游客享受旅游服务的水平。
The quality of tourist services refers to the level offered by travel enterprises to meet the visitors' enjoying tourist services.
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