旅游口号是游客了解旅游地形象的最有效方式之一，也是旅游地形象宣传的重要途径。
As one of the most effective ways for tourists to get to know the destination, tourism slogan plays an important role in the propaganda of destination image.
任何广告宣传都需要一个好的口号，如果客户是一个国家旅游局，诀窍就是用寥寥数语概括该国的奇观和迷人之处。
Any advertising campaign needs a good slogan, and if the client is a national tourism board, the trick is to encapsulate a country's wonders and charms in just a few words.
网站上研究的符号主要包括当地的旅游宣传口号、视频影像、图片及网站的语言设计等。
The symbols on the websites mainly include local slogans for tourism publicity, visual images, pictures and language design on the websites.
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