除了整合全球资源的明显的文化障碍之外，还有许多障碍横在路上。

Many barriers stand in the way beyond the obvious cultural barriers of integrating global resources.

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最后，作为对以上各点的总结，第四步致力于设计并执行一套整合营销方案，刺激购买，绕开障碍。

Finally, in tying together the previous steps, the fourth step focuses on designing and executing an integrated marketing program to activate key purchase drivers and overcome barriers.

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障碍消除以前，美国航空公司、英国航空公司及其潜在合并伙伴，西班牙航空公司在本周内会采取更多的举措推动整合。

Until they do, expect more moves of the sort taken this week by American Airlines, British Airways (BA) and its proposed merger partner, Iberia.

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