整合营销传播战略(Integrated Marketing Communications Strategy)就是综合、协调地使用各种传播方式,传递本质上一致的信..
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整合营销传播战略管理 Integrated Marketing Communications Strategy Management
第三部分,整合营销传播战略的制订与媒介分析。
同时,随着整合营销传播等观念的广泛传播,多品牌战略下的广告传播整合将会成为越来越多企业的选择。
At the same time, along with the marketing dissemination of concept widely spread, many brand strategy, advertising and media integration will become more and more enterprise choice.
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