商人敬祖，认为祖先死后，灵魂还在掌握着生前的权力，这就产生了祖先神。
People in Shang Dynasty revered ancestors and believed that the souls of ancestors still exercised control as in the life time of ancestors. That's the hackground for the creation of ancestor god.
在宗族血缘认同光环的笼罩下，谱牒文化有效地使尊祖敬宗的文化精神渗透到每个成员的心理意识中。
Influenced by the blood relationship, the cultural spirit of ancestor worship has been permeated into every member's mind.
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