怨恨和不信任往往会导致论证和反论证的结果，产生反效应，消费者会相信与广告主张截然相反的结论。

Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims.

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电视通过不断播放有吸引力的广告内容建立品牌效应的能力依旧无法超越。

Television’s ability to build brands by surrounding adverts with gripping content is unsurpassed.

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这些轻微联手的广告被称为联合效应。

This advertising slight-of-hand is called associative conditioning.

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