收视份额,即收视率的市场份额,是指某一时段内收看某电视频道(或某电视节目)的人数(或家户数)占正在观看电视的总人数(或家户数)的百分比。 注意它与收视率的区别。收视率是指某一时段内收看某电视频道(或某电视节目)的人数(或家户数)占电视观众总人数(或家户数)的百分比。
如此高的收视份额很大程度上取决于浙江卫视的综艺游戏节目。
Such a high rating share depends on a large extent on a variety of Zhejiang Satellite TV's arts game show.
但是谈话类节目的收视份额所占的比例则较小,这显示出谈话类节目对观众的吸引力正逐步下降。
But talk radio's audience share, the percentage was small, it shows on talk radio audience appeal is gradually decreased.
在那些装有卫星或有线接收器的电视用户中,BBC的份额流失更为严重:BBC1和BBC2收视率分别只有23%和22%。
In homes with satellite or cable television, the corporation's share has fallen further: BBC1 and BBC2 together have just 23% of the former and 22% of the latter.
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