举例来说，卡罗尔被其经理鲍勃定位了一个整体身份目标，即她必须在工厂经理中提高其知名度。

For example, as a manager, Carol was given a global identity goal by her manager, Bob, when he told her that she needed to raise her visibility in front of the plant manager.

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广告幕后，位于巴黎的制作方Buzzman收到的简报中这样描述其目标：“提高短期品牌知名度，在消费者的购物单上排在头位。

The briefing given to Buzzman, the Paris-based creative agency behind the campaign, defined its goals as: ‘To raise short-term brand awareness and to be on top of customers’ shopping lists.

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你将负责提高其化妆品品牌的知名度。

Your responsibility is to promote the popularity of this brand of cosmetics.

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