客户关系管理(CRM),是在网络经济时代提升企业竞争能力,实现并提高企业价值的必然要求。
Customer Relationship Management (CRM) is quite necessary in Internet era to help enterprises heighten competitive capability and fulfill enterprises value.
在微观层面会产生诸如“提高企业价值和财务实力”、“稳定人力资源增进人力资本”以及“减轻职工负担并减少职工短视行为”等具体效应。
In the microcosmic aspect, it will improve the value of enterprise and financial strength, add human capital, and lighten the burden of employee, reduce employee shortsighted behavior.
因为,很明显地,他们提高了参加董事会母公司企业的价值。
Because they increase the value of the firms whose boards they join, apparently.
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