而营销信息系统作为企业的子系统，它收集与市场、销售相关的数据，并向营销管理人员和决策人员提供信息，在整个企业中起着反馈市场信息和调控市场的作用。

As a subsystem of MIS, marketing information system collects related data from the market and offers them to marketing staff and decision making staff. It plays a very important role in marketing.

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