强制让商家提供更多的信息给消费者是一个自相矛盾的措施，这会反而会增加消费者的信息成本，因为消费者需要整理评估更多的警告和说明。
Forcing sellers to provide more information to consumers can paradoxically raise consumer information costs by requiring consumers to sort through more warnings and interpret and evaluate them.
海洋保护协会（MCS）说，事实上仍不可能准确报道大部分鱼和鱼产品是在何处被捕。 但是英国零售商协会说零售商们确实给消费者们提供了足够的信息。
The Marine Conservation Society (MCS) said it is still "virtually impossible to tell precisely where most fish and fish products have been caught".
捍卫广告的人认为，广告介绍优质产品，给消费者提供有价值信息，有助于消费者作出判断。
Defenders of ads say that ads help us make informed choices as consumers by introducing good quality products.
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