推销接近是推销人员正式开展推销面谈的前奏，是整个推销过程的一个重要环节。推销接近一般包括接近顾客准备、约见顾客与正式接近顾客三个环节。
他们努力去推销，但是不是所有人都会接近他们。
They struggle to make sales, but not everyone can close them.
洛斯阿拉莫斯武器实验室前主任唐纳德．M．克尔最近就通用电气公司的进展做了概略说明，他在接受记者采访时说，这看着像经过几十年的夸大宣称后取得的突破。 他说，激光浓缩经历了从“强行推销，期望过高的一套技术”到“成为接近真正的产业过程”。
Donald M. Kerr, a former director of the Los Alamos weapons lab who was recently briefed on G.E.’s advance, said in an interview that it looked like a breakthrough after decades of exaggerated claims.
在产品质量、功能、价格日趋接近时，挖掘产品内在吸引力就成为推销的重要致胜之道。
Nowadays, the quality, function and price between products are very closed. To find and use the internal attractions of a product will become an important way to make a successful promotion.
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