...需求的满足为目的，要求企业在适合的时间（When），适合的地方（Where），对适合的顾客（Whom）推出适合的产品（What or Which），要尽可能最大限度地满足顾客的要求。
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为了更好地应对欧美市场，我们已经扩展了设计队伍，这样我们在欧美推出的产品就会更适合当地人。
To address the market better, in the U. S. and Europe, we have expanded our design teams so our products there will be more fit for Americans and Europeans.
佳能公司的员工在设计专为女性所推出的新款相机时，他们真的去翻女性的皮包以发掘最适合女性的产品。
When employees at Canon were designing a new camera geared for women, they actually went through women's purses to find out what would work best.
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