“最终的结果不是看社会媒体对损益平衡表的贡献，而是看它怎样为市场工作服务。” 该公司市场营销和商业战略的高级副总裁Marty St. George说。

“The utility is not what it does to the bottom line but how it works as a marketing tool, ” says Marty St. George, senior vice president of marketing and commercial strategy.

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本文建议在增值税转型之际，应该明确增值税真正身份，以“费用说”替代“代理说”，建立财税分离的增值税会计模式，给增值税在损益表中应有地位。

Due to the change of value-added tax, in order to set up a separate value-added tax accounting model, Expense Doctrine should be used instead of Agency Doctrine.

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他说，从损益表上可以看出收支为何，多多少少可以理解那些数字。

'With an income statement, you know what the revenues are, what the expenses are. You can more or less get to those Numbers,' he says.

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